How to set-up Facebook pixel on your Shopify store: A step-by-step guide

How to set-up Facebook pixel on your Shopify store: A step-by-step guide

Anyone who is using Facebook ads or plans to do so should definitely use the power of Facebook Pixel. In simple words – it is a special Facebook tool that tracks your website visitor activities.

Facebook itself suggests using Facebook pixel for two main reasons:
1) Reach the right people
2) Measure the ads of your results

More precisely – Facebook Pixel allows Facebook to track conversions and optimize ads based on collected data. Facebook Pixel data can also be used to create effective ad campaigns and new (better targeted) audiences.

Installing Facebook pixel on your Shopify store is really easy.

Here’s a step-by-step guide:

  1. First, you will need to create a Facebook pixel. Visit your Facebook ads manager and click on the Ads Manager menu and then select “Pixels” under “Measure & Reports” tab.
    Facebook does rearrange the items on this menu once in a while, so the “Pixels” link might be under a different tab called “Assets”.
    Where to find Facebook Pixel settings
  2. Click “Create a pixel” button (if you haven’t created a Pixel before). Write a name of your pixel (for your own use, nobody else will see it), agree to Facebook terms and conditions and click “Create Pixel”.
    Creating facebook pixel
  3. Choose “Use an Integration or Tag Manager”
    Install your pixel code with integration
  4. You will see a list of partners, choose “Shopify”.
  5. A modal window will pop up with clear instructions on how to install your newly created Facebook Pixel on your Shopify store.
    Now you can follow the instructions there or continue following this step-by-step guide.
  6. Click on “Enter your Facebook pixel ID”. Your pixel ID will consist of many numbers. It will be shown in the modal window (as in the example below). Select and copy it.
    Finding your FB pixel ID
  7. Visit your Shopify store admin panel. Click on “Online Store” section and choose “Preferences”, scroll down to Facebook Pixel section. Paste your Facebook Pixel ID and hit “Save” button on the top right corner.
    Where to find Facebook pixel settings on Shopify
  8. That’s it, you have done it! You can also close the modal window on Facebook.

It can take some 20 minutes for Pixel to start working. Afterwards, you will start seeing all recorded data in Events Manager in your Facebook business manager.

Additionally, you can check whether the pixel is working correctly with Facebook Pixel Helper.
Where to find facebook pixel data

If you have any questions, feel free to write them down in the comments section!


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